Schöller’s 21st Birthday Celebration

Venue:
The Grove, Hertfordshire

Guests:
Clients, potential clients and staff from Schöller

Objective:
To combine an educational seminar during the afternoon with a fantastic evening celebration, launching the new Movenpick branding and establishing it as the leading super premium ice cream in the UK

Outline of day:

12.30 – Welcome lunch

14.00 – Introduction & brief history of Schöller

14.15 – Re-branding of Mövenpick Ice Cream

14.35 – Rohit Talwar, Global Futurist – Winning in the foodservice business during a downturn

15.35 – Tea and new flavour Mövenpick ice cream tasting

16.00 – Mövenpick ice cream

16.45 – Adrain Moorhouse MBE – Mental resilience and staying positive in difficult times

17.15 – Seminar close

19.00 – Champagne reception

20.00 – Dinner and entertainment

“McCullough Moore organised Scholler’s 21st Birthday celebration for clients and potential clients at The Grove Hotel, Hertfordshire. From initial concept to the final delivery of the event they presented ideas in a professional way, offering creative options and alternatives that met the set budget. Their industry knowledge also helped us in compiling the potential client guest list.  The result was a fantastic conference during the day where we launched the new Mövenpick branding and a spectacular party in the evening, helping us to reaffirm Mövenpick as the leading super premium ice cream brand in the UK.”

Mike Godwin, Managing Director, Schöller

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