Event Sales

One of our unique strengths – our highly experienced in-house sales team.

We’ll help you generate event attendance through targeted exhibitor, delegate and sponsorship marketing and telesales.

Speaking to attendees is the best way to guarantee a sell out event. It’s also one of the ways that you can learn why invitees don’t plan to attend and helps identify strong prospects for future events who just can’t make the date. We’ll work with you to help you to grow your event year on year and learn the best ways to keep attracting more attendees.

We use an integrated marketing approach that includes email, social media, direct mail, advertising and telesales.

MCM Events Sales service focuses on developing event attendance with the use of Targeted Exhibitor, Delegate Marketing, Sponsorship Marketing and Telesales. We believe that engaging attendees is the best approach to guarantee your event sells out.

Audience engagement can also help you discover the reasons why invitees to your event turn down their invitations, as well as help you recognise strong leads and prospective attendees for future events. Our commitment is towards helping you grow your event over the years. We achieve this with the use of an integrated marketing approach that makes use of email, direct mail, social media campaigns, advertising and telesales.

Because innovation sells

We can provide you with innovative ideas and brilliant ways of showcasing your event to potential attendees. The manner in which news of your event reaches your target audience is critical to your event sales. We keep that in the limelight when developing winning strategies that will guarantee your event will be sold out.

How do you want to sell your event ticket? With the use of inspiring ideas and a flawless execution of your sales plan? MCM understand that innovation sells and we can use this to your advantage. Our innovative approach to event sales will definitely keep you satisfied. You don’t need to sign up for all our services. With our ‘Pick n’ Mix’ series, you can decide just how much you want MCM to be involved in your event. That’s what we call innovation.

Aspire to greater heights

Event sales make a successful event. Use MCM as your ladder to climb to greater heights by maximising your event attendance. Our team of extremely talented Event Sales Managers will work round the clock to grow your event steadily. We will make use of modern technology and analytics to adjust your event sales strategy and apply proven strategies to grow your attendance.

We will help you build your contact database, thereby improving the target range of your targeted exhibition. We will engage your attendees, because we know this is the best way to maximise your event sales. Take your event attendance to greater heights, year-in-year-out, when you hire us.

Different strategies for different events

With each event, we know the importance of customising every event sale strategy. We will help you create a sustainable relationship with your target attendees for your events, and as such guarantee repeat attendance. Everybody knows the value of repeat customers.

Our integrated marketing approach is designed to be specific to your event. Whether it is conferences, exhibitions, expos, pharmaceutical events, award ceremonies, gala dinners, study tours and so on, we have the expertise required to promote your events using a specific game-plan that is guaranteed to produce definite results. That is the MCM promise.

Live up to expectations

We engage your potential attendees on different platforms; email, social media, direct mail, advertising and telesales, providing information about their expectations. That way, your event can be easily tailored to meet their expectations.

A satisfied customer is a repeat customer and attendance of your repeat events is guaranteed in this simple, effective way. With MCM, we think of future events and not just the present. We know that quality relationships and open communication lines are crucial to forging a successful event. We work hand in hand with your ideas to make your event a sell-out, year after year.

What is the secret to a successful event?

Get in touch and we will tell you our secret. The perfect blend of Targeted Exhibitors, Delegate Marketing, Sponsorship Marketing and Telesales – in just the right amounts – with a mix of optimal attendee engagement, will give your event a higher chances of success.

Our years of Event Sales Management has us optimising our strategies to help stay on top of the game. We have planned business-to-business events of all sizes for over a decade and bring our expertise to the table every time you call.

What industry event do you need help with? Pharmaceutical, Food Service, Care Industry, Medical Technology, Renewable Energy? We’ve done it before. Want to exponentially improve the chances of your event being a success? Then call us to your table and experience the MCM advantage.

Behind every sold-out event is a great event sale strategy

Just what is behind a brilliant event sale strategy? MCM. We understand how challenging juggling different aspects of planning your events can be. Event attendance is a crucial indicator of how successful your event is and you can trust MCM with this important task.

We use time-tested strategies to optimise your event attendance. Our passion for businesses shines through in all our dealings, making us the perfect choice to engage your target audience. Our result-oriented, customer-focused approach is guaranteed to give you noticeable results and our flexibility gives you control of your event.

With MCM, just choose what you would like us to do for you and we will bring our determination, passion and experience to bear on your event.

Maximise your event attendance with MCM Event Sales services today

Experience the special qualities that make our Event Sales services stand out. Our tested and trusted in-house sales team will help you easily navigate through the difficulties of generating maximum attendance for your event, using optimised strategies that have produced repeated results.

Our integrated marketing campaigns incorporate all the modern technology that is needed to boost your event sales and attendance, from the pre-event planning stage to the flawless execution of your event that MCM guarantees. We don’t just stop at one successful event, we have a continued commitment to helping your event grow year after year.

There are many uncertainties associated with planning the perfect event. MCM’s targeted and customised approach – using a unique combination of social media, direct mail, email, telesales and authoritative leads – is guaranteed to bring the right crowd to your event. Call us today and you’ll be glad you did.

Our Services

Budget Management
Eve Pro 2
Event Production
Integrated Marketing Campaigns
Attendee Management
Venue Management
Pick 'n' Mix


  • "As a judge, this was the best experience I have had, and I have judged many awards. The organisation was brilliant. Nothing was forgotten and everything went like clockwork. I found the personal contact with the organisers very good too. As for the food products, as judges we saw and tasted them at their best. This is vitally important for all the producers who have taken the time and trouble to submit their entries. Well done to the entire team!"

    Gilli Cliff Cordon Bleu Cook & Food Consultant Judge at Wales the True Taste Food & Drinks Awards 2009
  • "Having worked together on the inaugural Energy Now Expo and then successfully grown the show together year on year. I would happily recommend McCullough Moore to anyone that asked! They are a truly professional organisation whose high level of skills are only matched by their work-rate. The show is a roaring success and quite simply wouldn't have been without their involvement."

    David Jacobmeyer Publisher, DJ Media
  • "Working with McCullough Moore has been excellent, it’s exceeded our expectations again for the 3rd year. The visitor numbers are up 20%, and we have more than 20 new companies exhibiting with us this year. It’s got momentum in the industry, and MedTech Expo is now seen as an essential event within the sector, we’re really going places. Thank you. "

    Colin Martin Director, MedTech
  • When it comes to staging events efficiently and professionally, McCullough Moore are in a class of their own. What you are looking for in an events company is one that will handle everything, from sending out invitations to finding the right venue and of course preparing and managing the event itself. On the number of occasions I have used McCullough Moore’s services I have always found that they handle all of this with consummate ease and with an attention to detail that gives you total peace of mind, allowing you to concentrate on enjoying the event!

    Mike Padgham Chair Independent Care Group
  • I want to extend thanks on behalf of all at CEDA for the excellent organisation of our Conference. Operationally it was superb and your professionalism and communication were first class, both in the build-up and at event. This, your second involvement showed significant improvements on last year and I look forward to working with you to make 2017 bigger and better still.

    Adam Mason Director General, Catering Equipment Distributors Association
  • Just a note to say a big thank you for all of the work you did to make the conference such a success. I have had a tremendous amount of feedback from delegates - all of which has been extremely complementary. Thanks once again, none of the event would have been possible without your hard work and attention to detail.

    Geoff Booth National Chairman, Professional Association for Catering Education (PACE)
  • We have had the pleasure of working with McCullough Moore for the last four years on the National Association of Care Catering’s annual conference. We have benefited greatly from their experience, expertise and professionalism during this collaboration and cannot recommend them too highly.

    Mary Wedge/Roger Kellow Conference Organisers, National Association for Care Catering
  • McCullough Moore are our preferred logistics support agency for all our internal and external events. Their national, and international, destination experience is invaluable for advising ourselves and/or our pharmaceutical clients on how best to manage procedures. The team have an extensive knowledge and understanding of the PhRMA Guidelines and how best to liaise and communicate with key opinion leaders. We have worked together on a variety of events, including congress symposia, advisory boards, stand alones and investigator meetings - all of which have been managed efficiently and within budget. The team offers a positive and flexible approach, professional attitudes and very high standards of excellence.

    Kevin Wheatley Global Operations Director, Envision Pharma Group
  • Just wanted to say thank you for everything you did for the IM yesterday; although I was not able to make it there in person I have had very positive feedback about you and the way the meeting was organised. I got a good feeling about the company from speaking with you at the start, so I’m glad my hunch paid off and you came through for me! Hanna has said she would certainly be looking to use you guys again for future meetings, and I would of course do the same.

    Adam Marsh Clinical Manager, Premier Research Group
  • I really want to stress how pleased we were with how the Cmed Symposium went - everyone that's commented has said how professionally it was run so please convey my thanks to all the guys, you made my life easy!

    Alan Eggleston Global Head of Marketing and Sales, Cmed (Clinical Research Services) Ltd.
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