Integrated Marketing Campaigns

Everyone will hear all about it.

We are experts in event marketing. With a full range of event communications at our fingertips, including multimedia and print collateral, e-shots, signage, social media and website design, build and management.

We create tailored marketing campaigns, designed specifically for your event.  We’ll offer a full copy writing, design and production service and will then analyse the results from the campaign so we can see the ROI to improve our campaign and increase your profit.

We have substantial databases covering a number of sectors and are experienced in the sourcing and management of new list data.

One of our unique strengths is our in-house sales team that are highly experienced in selling delegate places, exhibition space and sponsorship. Telesales activity goes hand in hand to complement all marketing activity.

Integrated Marketing Campaigns

Are you looking for a company that can create the best integrated marketing campaigns to boost sales of your products? Do you wish to switch from your advertising agency to a world class management outfit which can help increase your brand’s presence both online and within your location? No need to worry anymore, because McCullough Moore is here to help you attain all your goals. Touted as the UK’s leading events management company, we are known for our exceptional client support and bespoke service delivery, which is why all our clients stick with us, and new ones keep contacting us daily.

If you wish to reach a wider audience through social media platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and others, we will help push your brand beyond its set limits. We also carry out traditional marketing strategies to help advertise your products or services everywhere you can think of. So, hang on tight as we take you through a list of what we have to offer.

How We Promote Your Brand

How to promote and where to advertise products and services is one of the greatest challenges for most business owners. Web-based advertising, email marketing, and the use of social media sites like Facebook and Twitter have all complemented traditional marketing strategies like billboards, magazines, posters, newspapers, and direct marketing. As many brands focus on one particular method, mostly digital these days, others have maintained the old strategies.

At McCullough Moore, we go the extra mile to incorporate both methods into widening your horizons within and beyond your niche, while boosting sales, both online and at your outlet. Furthermore, we also provide mobile marketing techniques to make sure your audience stay updated on the latest information from your brand. We integrate all marketing techniques to help reach your target customers 24 hours a day, 7 days a week.

It’s necessary to identify what interests your potential customers, how they react to it, and what they need to help them handle any situation better. With such an understanding of them, we help you by creating and designing the perfect messages to cater to their demands. We also make use of different channels to help you communicate with your audience. These days, consumers want to know that they are talking to a fellow human (not a bot), so we make every campaign interactive, ensuring your customers will feel more comfortable when telling you what they love about your products, and how you should improve your service.

Clear Content

Advertising also means that you need to have a consistent aesthetic. What your customers see has to go beyond just a theme or a logo. You also need to perfect the look, feel, graphic design, photo style, and all other infographics, using the best fonts and colors. Superb overall branding will speak more words to the existing and potential consumer than the text itself. You must create ideal content, which suits different individuals and can be adapted to different advertising channels, in order to keep engaging the audience so they will remember your brand and continually return to you. But it’s not possible for you to do everything by yourself, even if you have the skills to fulfil the roles of manager, designer, supervisor, promoter, and accountant.

McCullough Moore is here to provide all the much-needed content and branding to make your customers feel secure with any business transaction. Why be a jack of all trades when we have several experts who are masters of all the aspects involved in an integrated marketing campaign? In creating the content for these marketing platforms, we avoid the use of unnecessary jargon, while incorporating more compelling call-to-action phrases that will guarantee success in your business.

Is your business majorly online? We make use of the best digital marketing and search engine optimization tools to drive traffic to your website and improve your rank in search results. We can also manage your social media profiles and get everyone talking about your products and services in little to no time. From the vision and mission statement of your business, we can come up with the right keywords, which will not only be easy to relate to, but will also provide the answers to the queries of your customers.

However, if your business is still based on more traditional methods, you aren’t left out. There are many ways in which customers can still locate you and patronise what you are offering. At McCullough Moore, we help design attractive signage that will keep consumers knocking on your door everyday. With the use of neutral, lasting colors and bold fonts, we advertise your brand and ensure that you still stand out from the crowd of competitors in your business’ niche.

On a daily and weekly basis, new marketing techniques, tools, and softwares are developed and launched into the advertising industry. Many businesses do not keep tabs on these developments because they seem comfortable with the old and clichéd strategies, believing that brands thrive according to fate.

We at McCullough Moore put in all our efforts to promote our clients’ brands, while their sales sky-rocket in a matter of days. We have some of the best digital marketing specialists, who take advantage of modern methodologies to ensure that what your business tomorrow will be better than your business today. We successfully integrate multiple channels, data inter-operation, performance tracking tools, and other planning techniques to make sure the marketing campaign prospers.

Amazingly, you can also find out how your audience feel about a particular product or service with the use of our live campaign strategies, in an environment that is conducive for both you and your consumer. As well as keeping your existing customers returning, we also want to help convert new consumers to your brand, which is another good reason for us to develop strong content for all integrated marketing campaign.

These days, the power of the consumer has exponentially increased, and listening to and understanding their interests has become crucial in all segments of marketing. A lot of companies have tried their best to be credible and transparent while solving the problems their customers encounter, but sometimes it takes an expert touch. We at McCullough Moore understand the importance of having a great strategy to reach out to your audience effectively. That’s why we assist you by integrating your customer support services with all the marketing channels. This will yield positive results in discussion fora and on review platforms.

Finally, the consumers of today generally want different products and services, in a variety of forms. You have to be dynamic if you want to keep up with the needs of your customers and provide the solutions they seek. With the help of McCullough Moore events management, you won’t have to spend hours on your marketing strategies, because everything which you need to build your brand will be made readily available. Contact us today and let us help you make the difference.

Our Services

AttendeeManagement
Attendee Management
Eve Pro 2
Event Production
EventSales
Event Sales
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Venue Management
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Budget Management
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Pick 'n' Mix

Testimonials

  • "As a judge, this was the best experience I have had, and I have judged many awards. The organisation was brilliant. Nothing was forgotten and everything went like clockwork. I found the personal contact with the organisers very good too. As for the food products, as judges we saw and tasted them at their best. This is vitally important for all the producers who have taken the time and trouble to submit their entries. Well done to the entire team!"

    Gilli Cliff Cordon Bleu Cook & Food Consultant Judge at Wales the True Taste Food & Drinks Awards 2009
  • "Having worked together on the inaugural Energy Now Expo and then successfully grown the show together year on year. I would happily recommend McCullough Moore to anyone that asked! They are a truly professional organisation whose high level of skills are only matched by their work-rate. The show is a roaring success and quite simply wouldn't have been without their involvement."

    David Jacobmeyer Publisher, DJ Media
  • "Working with McCullough Moore has been excellent, it’s exceeded our expectations again for the 3rd year. The visitor numbers are up 20%, and we have more than 20 new companies exhibiting with us this year. It’s got momentum in the industry, and MedTech Expo is now seen as an essential event within the sector, we’re really going places. Thank you. "

    Colin Martin Director, MedTech
  • When it comes to staging events efficiently and professionally, McCullough Moore are in a class of their own. What you are looking for in an events company is one that will handle everything, from sending out invitations to finding the right venue and of course preparing and managing the event itself. On the number of occasions I have used McCullough Moore’s services I have always found that they handle all of this with consummate ease and with an attention to detail that gives you total peace of mind, allowing you to concentrate on enjoying the event!

    Mike Padgham Chair Independent Care Group
  • I want to extend thanks on behalf of all at CEDA for the excellent organisation of our Conference. Operationally it was superb and your professionalism and communication were first class, both in the build-up and at event. This, your second involvement showed significant improvements on last year and I look forward to working with you to make 2017 bigger and better still.

    Adam Mason Director General, Catering Equipment Distributors Association
  • Just a note to say a big thank you for all of the work you did to make the conference such a success. I have had a tremendous amount of feedback from delegates - all of which has been extremely complementary. Thanks once again, none of the event would have been possible without your hard work and attention to detail.

    Geoff Booth National Chairman, Professional Association for Catering Education (PACE)
  • We have had the pleasure of working with McCullough Moore for the last four years on the National Association of Care Catering’s annual conference. We have benefited greatly from their experience, expertise and professionalism during this collaboration and cannot recommend them too highly.

    Mary Wedge/Roger Kellow Conference Organisers, National Association for Care Catering
  • McCullough Moore are our preferred logistics support agency for all our internal and external events. Their national, and international, destination experience is invaluable for advising ourselves and/or our pharmaceutical clients on how best to manage procedures. The team have an extensive knowledge and understanding of the PhRMA Guidelines and how best to liaise and communicate with key opinion leaders. We have worked together on a variety of events, including congress symposia, advisory boards, stand alones and investigator meetings - all of which have been managed efficiently and within budget. The team offers a positive and flexible approach, professional attitudes and very high standards of excellence.

    Kevin Wheatley Global Operations Director, Envision Pharma Group
  • Just wanted to say thank you for everything you did for the IM yesterday; although I was not able to make it there in person I have had very positive feedback about you and the way the meeting was organised. I got a good feeling about the company from speaking with you at the start, so I’m glad my hunch paid off and you came through for me! Hanna has said she would certainly be looking to use you guys again for future meetings, and I would of course do the same.

    Adam Marsh Clinical Manager, Premier Research Group
  • I really want to stress how pleased we were with how the Cmed Symposium went - everyone that's commented has said how professionally it was run so please convey my thanks to all the guys, you made my life easy!

    Alan Eggleston Global Head of Marketing and Sales, Cmed (Clinical Research Services) Ltd.
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