Interested in exhibiting?
Visitor Campaign
As well as the 300 anticipated delegates, the doors to the exhibition will be open during the Wednesday to day visitors. A dedicated CaterCare Exhibition marketing campaign to attract any additional day visitors will be implemented, with free invites being sent to more than 2,000 executives working in care catering within a 100 mile radius of Blackpool. Exhibitors will also be sent tickets to invite potential and existing clients to view their products during the show.
There will be continual PR over the next 6 months to promote the show nationally and regionally and the biggest delegate and visitor marketing campaign yet!
The promotional activity will include:
- PR throughout the catering trade press
- Direct Mail - 10,000 delegate brochures mailed to decision makers and specifiers from:
- Local Authorities
- Private Care Homes
- Residential Care Homes
- Hospital Caterers
- Charitable Care Organisations
- Email campaign to potential delegates
- Dedicated marketing campaign to attract day visitors to the exhibition
- Tickets will be sent to each exhibitor to mail to their care service customers to visit the show free of charge on the Wednesday
- Promotions to allied associations such as the Hospital Caterers Association the Local Authority Caterers Association.