McCullough Moore Case Studies - Westminster Kingsway Gastro Tour to France 2009

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Case Studies

Westminster Kingsway Gastro Tour to France 2009

We were approached by Westminster Kingsway College to design a gastro tour for their hospitality students. Both time and cost were a constraint when compiling this itinerary.

Here is the itinerary we compiled:

Day 1 - Sunday, April 5

07:00 Leave Westminster Kingsway College for Coach travel to Dover
09:00 Arrive in Dover to take ferry to France
10:00 Ferry to depart
12:30 Arrive in Calais - local time
Depart Calais and drive to Saumur, if possible, via Rouens and Le Mans
15:30 Visit the MUSHROOM CAVES/MUSEUM at Monsereau on the route to Tours
18:00 Check in Hotel
19:30 Dinner at leisure

Day 2 - Monday, April 6

07:30 Boxed continental breakfast prepared by hotel
08:00 Depart Hotel to transfer to Vouvray
08:30 Visit of HARDOUIN FACTORY
11:30 Depart factory for St Emilion
Stop for lunch en route
18:00 Arrive in St Emilion and check in at Hotel
18:30 Chance for a brief visit to the town of St Emilion
19:30 BBQ/Buffet at Hotel

Day 3 - Tuesday, April 7

08:00 Depart Hotel for Libourne
08:30 Visit LIBOURNE market
10:30 Depart Libourne for a reception in the St. Emilion, Town Hall with the Mayor
11:00 Welcome from Mayor of St Emilion - ceremonial reception
11:30 Depart St Emilion Town Hall for Chateau de Pressac
11:45 Arrive at Chateau de Pressac - site of where the armistice was signed Visit, tasting and a buffet - wines will come from the Conseil de Vins. After visit return to hotel to freshen up and look smart for a visit to the beautiful Chateau Balestard La Tonelle"
19:30 Depart hotel for visit and dinner at CHATEAU BALESTARD LA TONNELLE (Grand Cru Classé)Chateau of the Monsieur Jacques Capdemourlin former Premier Jurat
22:00 Return to hotel for 2nd night stay in Libourne

Day 4 - Wednesday, April 8

08:00 Depart Hotel for Sarlatr
10:00 Arrive in Sarlat
Visit ROUGIE FOIE GRAS FACTORY
12:00 Take lunch at leisure in Sarlat
14:30 Meet at the coach to depart for Domme to visit a Goose Farm
15:00 Visit the Goose Farm
16:00 Depart Goose Farm for Brive La Gailard via Rocamadour
19:30 Arrive at hotel in Brive La Gaillard
20:00 Dinner at leisure

Day 5 - Thursday, April 9

08:00 Depart hotel in Brive La Gaillard for Orleans
16:00 Activities en route
18:00 Arrive at B&B Hotel
19:00 Dinner at leisure

Day 6 - Friday, April 10

08:00 Depart hotel in Orleans via Rouen and visit Cheese Factory
15:00 Visit to Neuf Chatel
18:55 Arrive at Calais for ferry to Dover
19:55 Ferry to depart
20:25 Arrive in England local time and drive from Dover to Westminster Kingsway College

Delegate feedback

"We approached McCullough Moore to organise the Culinary Arts Departments 2009 gastronomic tour to France this Easter, on no better recommendation than word of mouth - and we were not disappointed. Their management of this event was first class and professional both in their planning and execution, often providing advice on unthought-of avenues of planning and administration. Through their connections the students were able to visit châteaux's and vineyards that are not open to the public, goose farms off the beaten path to observe the ancient art of gavage in the production of foie gras. Highlights included a guided tour of the Rougie factory and nerf chatele to see the production of cheese. McCullough Moore staff's facilitation and assistance during the accompanied tour helped the college to inspire our students on a culinary journey through experiences they will remember for the rest of their lives, a standard that would not have been possible without their help, all this during very turbulent times both with the difficulties with the airlines and the financial exchange rate change, problems it must be said they predicted and overcame with no disruption to the students. McCullough Moore are the leading company of event management for the catering industry, blazing the path for others to follow and this tour only confirmed their reputation and self imposed high standards"
JJ Lui
Chef Lecturer, Westminster Kingsway College, London

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Top 8 tips to successful events

Here are 8 tips to help you run a successful event

Appoint an experienced Event Management company – Your staff, your suppliers and your event team will always appreciate strong event leadership and for that reason it pays to appoint experts to help you.
Find the right venue – Finding the right venue is probably the most important decision you need to make when planning your event. Because each event is unique, you need to ensure you select the right venue to match your event needs, budget and objectives.
Optimise your sales opportunities – If you need your event to make a profit, then you need to optimise the sales opportunities within your event. That means ensuring you get as close to your capacity attendance as you can, looking for support from sponsors and supporters and investigating opportunities to generate income from additional events – such as an exhibition to run concurrently with your main event.
Entertainment – Make sure your event is memorable by including time for relaxation and entertainment within your event programme. A Gala, Award or Conference Dinner always leaves a lasting impression on delegates and are an opportunity to profile your organisation, your sponsors and supporters.

Delegate management – Looking after your delegates should be your Number One priority. Remember that it’s far more cost-effective to generate delegates from previous attendees than it is to find new people – so it is in your interests to ensure maximum delegate satisfaction!
Communicate well - That means before, during and after your event. Don’t just focus on invited guests either – your staff, your suppliers and your event team will also appreciate strong leadership and quality feedback.
Think about your budget - It is important to budget properly for your event – for both income and expenditure. It goes without saying that it pays to be realistic about your income – and it requires discipline to ensure you keep your spending within your budget.
Get feedback! - It helps future event planning if you follow up your event – quickly! Don’t leave it a month to find out what people thought of your event. Talk to your delegates the day after your event and you’ll find a much better quality of feedback.

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Westminster Kingsway Gastro Tour to France 2009

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