Case Studies - Demonstration Theatre

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The Skillery demonstration theatre

Client: Craft Guild of Chefs

The Skillery is a demonstration theatre used to show off culinary excellence. This initiative was started by the Craft Guild of Chefs approximately four years ago, and goes from strength to strength in popularity. It’s used as a key feature at major food, drink and hospitality shows such as Hotelympia, IFE and Hospitality. McCullough Moore organise all the themes and chefs for the demonstration theatre and sell all the sponsorship for each demonstration.

Skillery @ Hospitality 2009

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Skillery @ IFE 2009

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Skillery @ Hotelympia 2008

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Skillery @ Hospitality 2007

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McCullough Moore Ltd
Meadow Court,
Faygate Lane, Faygate
West Sussex RH12 4SJ

T: 01293 851 869
F: 01293 852 375
E: info@mcculloughmoore.co.uk

Top 8 tips to successful events

Here are 8 tips to help you run a successful event

1. Appoint an experienced Event Management company – Your staff, your suppliers and your event team will always appreciate strong event leadership and for that reason it pays to appoint experts to help you.
2. Find the right venue – Finding the right venue is probably the most important decision you need to make when planning your event. Because each event is unique, you need to ensure you select the right venue to match your event needs, budget and objectives.
3. Optimise your sales opportunities – If you need your event to make a profit, then you need to optimise the sales opportunities within your event. That means ensuring you get as close to your capacity attendance as you can, looking for support from sponsors and supporters and investigating opportunities to generate income from additional events – such as an exhibition to run concurrently with your main event.
4. Entertainment – Make sure your event is memorable by including time for relaxation and entertainment within your event programme. A Gala, Award or Conference Dinner always leaves a lasting impression on delegates and are an opportunity to profile your organisation, your sponsors and supporters.

5. Delegate management – Looking after your delegates should be your Number One priority. Remember that it’s far more cost-effective to generate delegates from previous attendees than it is to find new people – so it is in your interests to ensure maximum delegate satisfaction!
6. Communicate well - That means before, during and after your event. Don’t just focus on invited guests either – your staff, your suppliers and your event team will also appreciate strong leadership and quality feedback.
7. Think about your budget - It is important to budget properly for your event – for both income and expenditure. It goes without saying that it pays to be realistic about your income – and it requires discipline to ensure you keep your spending within your budget.
8. Get feedback! - It helps future event planning if you follow up your event – quickly! Don’t leave it a month to find out what people thought of your event. Talk to your delegates the day after your event and you’ll find a much better quality of feedback.