Advertising Sales

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McCullough Moore can help your publication generate more income by providing an effective advertising sales service.

The best advertising sales teams will generate advertising revenue and meet income targets for your publication. And here at McCullough Moore we reckon ours are amongst the best in the business. They are both experienced and successful, with a long track record of advertising sales.

Whether its display or classified advertising, online advertising or sponsorship, our sales team can tackle any market. The team is made up of successful advertising sales staff from leading business to business publishers. More to the point, they completely understand the role of printed and online media in the overall marketing mix.

They will, on your behalf, sell proactively to advertisers and media-based agencies with an approach tailored to your sales requirements.

McCullough Moore can also write, design and produce media information packs and presentation material to the highest standard and take care of the entire production and financial functions.

For more information on our Advertising Sales service, contact McCullough Moore today.

 

Media Pack Examples

• NCF Media Pack 2010
• Catercare Media Pack 2010

Testimonials

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“I wanted to record my thanks for the excellent job you did for us publishing the NCF Yearbook. Given the tight timescale and the fact that I had underestimated the task of collecting all the information it was a brilliant achievement on the part of you and your team. It was good to work with you and I think we have the makings of a very good relationship to build on for next year”

Des Kelly OBE
National Care Forum

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McCullough Moore Ltd
Meadow Court,
Faygate Lane, Faygate
West Sussex RH12 4SJ

T: 01293 851 869
F: 01293 852 375
E: info@mcculloughmoore.co.uk

Eight top tips to producing a successful publication

Here are 8 tips to contract publishing.

1. Get help! – Contract publishing is a specialist field and it may be helpful to get specialists on board to help you. You can outsource just about every function from designing through to circulation management – saving you time and money.
2. Make sure its written well – You need to engage with your readers and build up an editorial relationship which has integrity - so don’t skimp on editorial quality! Well written content will become well read content!
3. You may know your market – but you still need to research – You may think you know your market sector and your customers inside out. But publishing is a whole new ball game. You need to be confident that you thoroughly understand the readership habits of your market – why not start by checking out the competition?
4. Get some advertising or sponsorship support! – Publishing can be an expensive business, so if you need to try and balance your budget with advertising, you need to appreciate that advertisers will not be queuing up at your door! It may be worth getting expert help.

5. Spend time developing a Media Pack – For your publication to generate support from sponsors and advertisers you will need to demonstrate why they should advertise. A well produced and presented Media Pack will help the sales process – most advertisers will want to see your pack before committing.
6. A quality design will help make a quality publication. - Your publication will need to show integrity – good writing that is well presented will help impress your readers and your advertisers. Publication design is another specialist skill – get help again!
7. Think about your budget - It is important to budget properly for your publication. Be realistic about your advertising revenue targets – and make sure you buy well. In particular make sure you buy your print well.
8. Build up – and maintain - your circulation database - Your circulation list is like gold dust. It will take careful management not only to make sure you’re getting your publication out tot hose who want it – but making sure you’re not wasting money by sending it to people who have left their address.